Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 10 December 2019

MERCH Depeche Mode link with fashion brand

These guys make such a good case study - long history of amazing videos, especially with Anton Corbijn; exemplary use of social, including the successful fan takeover of their FB during the last global tour; which was reflected in the convergence of their one-off cinema performance movie, directed by Corbijn, in November 2019 (which grossed around $3m from its one day release); and now, to add to their extensive merch range ...
... a tie-in with a cutting edge fashion brand.

Something to think about when putting together your store simulacra and seeking to generate social media content...

Perfect example of course of how an artist also generates publicity...



Noah Releases Capsule Collection with Depeche Mode

https://www.gq.com/gallery/noah-depeche-mode

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