Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday 14 December 2019

ALT VIDS 4K remasters

Not really an 'alt vid' but something I blogged on years ago just caught my eye.

What's early 80s Xmas classic has been remastered to 4K, perfect for all those big screen TVs out there. Having worked on a cover video recently, this is quite an upgrade on the 480p version that was previously the official upload!

Long tail theory/Retromania indeed...

https://youtu.be/bwNV7TAWN3M


Here's another that caught my eye - Motley Crue's Looks That Kill ... '2019'. A smart promo boost for their just announced reformation and huge American stadium tour! The song dates back to about 1983, and also had sub-HD options only until now. 

The music video is getting a new lease of life in parallel with back catalogue albums as YT especially is the music player of choice for gen Z'ers, too skint or tight-fisted (or plain entitled?) to pay a monthly tenner for ad-free Spotify.

Mötley Crüe - Looks That Kill - 2019 (Official Mu…: https://youtu.be/A5_f_uOKcB4
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