Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 3 April 2011 - working with artists

 Here's the blurb from - another site (see post on MusicRadarVideos) that offers the chance to work with artists
The word ‘Genero’ means to create in Latin and that’s really what we’re about... giving all of you super-talented people around the world the freedom to create. We choose the songs from Artists around the world and then leave it up to you to make your own music videos for them to express what the songs represent for you.
By offering some fantastic music and a blank canvas we hope we can provide the platform for music video to enter a new realm... where it can surprise and delight again and the next wave of talented music video creators can be discovered and introduced to the world.
For our featured artists it’s a new way to connect with fans and a new platform for getting their official music videos made. For video creators you’ll have a chance to make official music videos as well getting paid and winning some great prizes.
We’re a friendly bunch and we’d love to hear from you. If you’re a video creator or fan and you’ve got ideas on how to make the site better for you, it would be great to hear your suggestions.
If you’re an Artist who wants to be featured on get in touch with us - we’re always on the hunt for great new music. If you’re a brand looking to connect with an international community of creative people and music fans we’d love to chat to you too.

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