Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 4 August 2011

Feeder's vid from fans' footage + Weezer

I'll let this - and Rob's post, where I came across it! - speak for itself:
[Feeder - Just a Day]


This is another one with a clear postmodern slant, from a band of limited musical ability or appeal who maximised their commercial success with a series of inventive, memorable vids (and getting some tracks used in movie soundtracks) - another I was unfamiliar with, but discovered via, you guessed it, Rob's blog! I won't add much to what Rob has already posted, but simply flag up the features which might provide some ideas: recycling viral memes (reenactments - and even sweding - being a hallmark of our pomo age), performance footage with a twist (highly un-rock lab scientist costumes, absurd use of hoses, alternative location to a fake studio set up), simple diegetic FX (comparable to the diegetic titles employed in films such as Napoleon Dynamite), in this case the writing slowly revealed over the fingers, plus t-shirts.

Its a messy vid but would repay frequent viewings to pick up on all the references/faces contained.
If you want to look at more of their vids, look too at those of Wheatus, a comparable band with one big hit and some memorable, inventive vids (and soundtrack placings) to their name (they've also worked with some of the great music vid directors - look for their names on the F6/Lib director compilations DVDs).
[Weezer - Pork and Beans]

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