Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 14 March 2011

Market for retro music

Most of you are working on vids for tracks from a decades ago, so this (and many more like it  on the MusicGdn site) should be helpful...
A brief extract from the article:
The pop that the self-consciously futuristic Human League helped predict, an ideologically defiant non-rock combination of glamorous spectacle, abstract visuals and electronically constructed pop sensation, now dominates what is left of the commercial mainstream, but the group poignantly spend their time exiled from fashion, appearing to ironically lose touch with modern realities.

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