Queen are making clever use of social media to push a competition which neatly raises interest in their back catalogue whilst doing the same for the band's website and general online profile:
As part of their 40th anniversary celebration/reissue campaign, the members of Queen are turning to their legion of fans to assist with putting a new spin on an old song. The assignment: to remix the song ‘Don’t Stop Me Now’ for use on Queen’s official site and the British band’s social media platforms in 2012.
Judging the contest are guitarist Brian May
and drummer Roger Taylor, along with engineer Justin Shirley-Smith and
producer Kris Fredriksson. In addition to the prestige that will come
with the remix’s global exposure, the Host’s Choice winner will receive a
cash prize and paid travel to London for a mastering session. Also
included in the prize are Queen-related products, among them a signed
copy of ‘Jazz,’ the 1979 album that featured ‘Don’t Stop Me Now.’
May and Taylor will also select a runner-up, and that lucky remixer
will receive Queen merchandise (CDs, plus a book, DVD and a Blu-ray
disc) plus an Avid Recording Studio system — the same prize pack, by the way, as the People’s Choice winner.
Remix entries must be submitted by Dec. 13; voting runs from Dec. 14 to 21.
Source: http://ultimateclassicrock.com/queen-brian-may-roger-taylor-judging-dont-stop-me-now-remix-contest/
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