Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 14 November 2011

NEW MEDIA/AUD: Queen remix comp

Queen are making clever use of social media to push a competition which neatly raises interest in their back catalogue whilst doing the same for the band's website and general online profile:

As part of their 40th anniversary celebration/reissue campaign, the members of Queen are turning to their legion of fans to assist with putting a new spin on an old song. The assignment: to remix the song ‘Don’t Stop Me Now’ for use on Queen’s official site and the British band’s social media platforms in 2012.

Judging the contest are guitarist Brian May and drummer Roger Taylor, along with engineer Justin Shirley-Smith and producer Kris Fredriksson. In addition to the prestige that will come with the remix’s global exposure, the Host’s Choice winner will receive a cash prize and paid travel to London for a mastering session. Also included in the prize are Queen-related products, among them a signed copy of ‘Jazz,’ the 1979 album that featured ‘Don’t Stop Me Now.’
May and Taylor will also select a runner-up, and that lucky remixer will receive Queen merchandise (CDs, plus a book, DVD and a Blu-ray disc) plus an Avid Recording Studio system — the same prize pack, by the way, as the People’s Choice winner.
Remix entries must be submitted by Dec. 13; voting runs from Dec. 14 to 21.

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