I came across these examples by reading the Media Guardian online - can i urge you all again to flick through this from time to time...
We can take from this the widening use of the music video format; as well as commercials for bands/singles/albums/tours/merchandise, as well as 'art films', we are seeing the form used within advertising - an ad trying to disguise its status as an ad!
In the 2nd example we get a straightforward use of juxtaposition which you could consider yourselves: the urban, bling-heavy rap set and performed in a farm by supposed farmer types wearing country clothing! Nice effects with the tractor, the owl and quirky shots of cows all thrown in.
The song dates back to 1980, so as well as our core youth target audience we're looking at clear appeal to a secondary nostalgic mature youth market, 35-44.
As Media Monkey notes:
At first glance Monkey was mightily impressed with the breathtakingly fresh, unique and offbeat approach the ad agency BBH had taken creating dairy company Yeo Valley's first TV ad. It was a a well-planned debut: Create an ad of a bunch of young "farmers" performing a rap homage to their trade and hog an eye-wateringly expensive two-minute slot in The X Factor's first live knockout round on Saturday. Except it seems that the idea for the campaign may not be that new at all. It seems a Canadian TV campaign from a year ago, the "Milk Rap" by the Dairy Farmers of Ontario, which aimed to make milk a bit "cooler" (strapline: "It doesn't get any cooler than this") featured a bunch of, you guessed it, young hip farming typers rapping about the virtues of the white stuff.
Spot the difference, you decide: here's the Yeo Valley TV ad and the Canadian Milk TV ad .
There's a nice link from this into our 2nd stimulus song: Cars...
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