Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 2 November 2011

CULTURE: high v popular - opera

I mentioned this today; the binary opposition of 'high' and 'popular' culture, and the very many values attached to this notion. Opera, classical music, Shakespeare = high culture; music video, pop, graphic novels = popular culture.

We'll explore the postmodern arguments, and Bourdieu's theory of cultural capital, around this. You could independently read the ideas of the likes of John Storey on this too.

This is the article I mentioned from The Guardian, at a time when controversy over public funding of opera venues was high:

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