Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 15 February 2011

AF task

1. Make notes individually on the following then discuss answers with someone from a different production group:

o Give one specific (use precise media language) example where AF has reinforced your idea/plan

o Give one specific (use precise media language) example where AF has changed your idea/plan

o Before showing any text for AF, what steps should you take? (NB: this extends to YouTube uploads!!!) [context is key, but also testing files and having any vid equip set up ready to go]

o In general, what do you think you've gained from AF?

o [If finished early, also consider this:] How important is AF in the media industry you're looking at?

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