Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 28 January 2011

More egs of why MusicGuardian is useful

I'll discuss these in classes today but with Psychology exam many of you will be elsewhere.
Friday is Guardian Film and Music supplement day - for your A2 work, the Music section should be looked at at least once a week for relevant articles. In today's supplement there are 3 features that stand out:

Be grateful to the Grateful Dead

The show must go on: when bands replace their dead stars

The third is the main page of advertising: a quick scan will reveal its mostly ads for bands from the 80s/90s/early 00s. The 1st looks at the trend for repackaging/special editions - precisely what you're all doing; the 2nd is self-explanatory

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