Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 24 June 2010

Getting hip to vox pops

Terrible title I know...but worse is to follow... (some vids will be added in due course)

A quick run through of some lessons from the 1st batch of vox popping with an AS group:

CHECK TAPE!!!! Record and upload some test footage (new tape should be fine, but rem that dirty heads can also cause damaged recording)

FRAMING – (a) for this task start again if someone else comes into frame! (may not be possible on IFEST Day!) (b) Be more tightly framed on subject

DIRECT! – you are the director so give direction! Be considerate (many get nervous when faced with a camera) BUT ensure you avoid (a) subject looking down, especially to read off paper!!! and (b) subject rambling – interject, ask politely if s/he could re-try that being a little bit briefer… (c) SHUT UP!!! Be careful with any verbal response; unless you intend your voice to be heard, use NVC (eg nod head) rather than ‘mmm hmmm’ etc! Don’t pass wind, start playing the cymbals etc

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