Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 28 November 2011

Lady Gaga shows ideological power of pop

An example here of the influence pop (in the widest sense of popular music) can wield, and why we should never mistake even the dumbest, oh, Katy Perry vid for example as being without potential to influence a culture.

Lady Gaga to meet with Obama over bullying

Singer plans to discuss anti-bullying legislation with president following fan's suicide
Sean Michaels 23.9.11 http://www.guardian.co.uk/music/2011/sep/23/lady-gaga-obama-bullying
    Lady Gaga in May 2011
    Lady Gaga … 'Our generation has the power to end bullying.'

    Lady Gaga has announced she is to meet Barack Obama to discuss new legislation to counteract bullying. Following the recent suicide of a 14-year-old fan, Jamey Rodemeyer, a victim of bullies, the singer called on American lawmakers to make bullying illegal. Bullying, she tweeted, is a "hate crime".
    "I am meeting with our president," Gaga declared on Twitter. "I will not stop fighting." Despite her words, however, there has been no confirmation from the White House that Obama has actually agreed to meet with Gaga. But the pop star will not be deterred: "[Bullying] must end," she wrote. "Our generation has the power to end it. Trend it #MakeALawForJamey."
    Jamey Rodemeyer, from Buffalo, New York, killed himself last weekend. Although Rodemeyer had participated in the It Gets Better campaign, offering his support to gay teenagers, he was the victim of bullying at his own school. On his blog, he wrote: "I always say how bullied I am, but no one listens."
    As news emerged of Rodemeyer's death, Gaga expressed sorrow and frustration. "The past days I've spent reflecting, crying, and yelling," she wrote earlier this week. "I have so much anger. It is hard to feel love when cruelty takes someone's life." That anger turned into resolve: "Bullying must become be illegal," she tweeted. "It is a hate crime."
    Lady Gaga has been a vocal supporter of gay rights, particularly as an advocate for the end of the US military's Don't Ask, Don't Tell policy regarding gay recruits. That rule was repealed on Tuesday.

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