Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 25 June 2010

Looking Ahead: Track Selection

Before we break up for the summer I'll issue you all with a detailed breakdown of what you can/can't do in terms of your track selection for the music video, and a list of guidelines for thinking about this. Before then, a quick summary of the key points:
  1. It CAN be copyrighted material - you are being assessed on your ability to create a video, not a song!
  2. The proviso for this is that you can evidence an attempt to contact the band and/or record label/publisher to ask permission for your use of the track
  3. It CAN'T be a track which was released as a single, and already has a music vid
  4. Check YouTube - if you find uploads of the song which have been blocked, then pick something else!!!
  5. There is no restriction on genre - that's entirely up to you, so long as you...
  6. ...Convince with your pitch presentation [not the July dry run!], like the A-Team's Hannibal Smith, that you have a plan that will come together; be able to echo Blackadder's line that "I have a plan so cunning, you could put a tail on it and call it a weasel."
  7. ...Have avoided any explicit language or explicit sexual content - we also have to think about the secondary audience for your texts: the school, younger students, etc
  8. For your own sakes, try to avoid any lengthy tunes!

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