Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 14 May 2015

THEORY Andrew Keen arch-critic of web 2.0

It might be more accurate by now to use web 3.0, but either way Keen is not keen on the workings of the new media, and how the social media giants are transforming wider societal and democratic values as users get accustomed to surrendering privacy, to arguably vacuous virtual interaction, and so forth.

I'll return to Keen; I was sure I had already blogged on him. He's a very useful (highly readable!) sceptic of the wonders of our new interconnected age. Some of his work is available free on Kindle (not sure about other e-readers), and the rest is fairly cheap. I've read most of it, and while it is polemical (he has a point or argument to get across), it was no chore - a genuinely entertaining read!

I'll add more later - but you can always Google 'Andrew Keen'...

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