Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 21 November 2011

MAG ADS: past egs + posts

UPDATE: You can view a vodcast on mag ads here; and a post outlining research steps here.

I'll gather together all relevant posts/resources below, but first some egs of posts from the 2011 blogs, which generally scored very highly (several got 20/20 for R+P and/or Eval)
JONNY HUGHES' JOY DIVISION BLOG: Final Editions of Our Advertisements; Evaluation Q2 - Combination of Products [NB: ad also ref'd in all 3 Qs]; Original Photographs for Advert; CM - Where might our advertisement appear?; Basic Magazine Advertisement Research
BETH COOPER'S GORILLAZ BLOG: EG - Magazine Album Advert Research; EG - Our Magazine Advert & Audience Feedback; Evaluation Question 2
MEGAN CLAYDON'S BACKSTREET BOYS BLOG: Photographs for Digipak and Advert; Magazine advertisement; Example of adverts in Q magazine; Initial drafts of magazine adverts; Audience feedback on magazine drafts (EB AND MC); Final draft of magazine adverts; Audience feedback on final draft of magazine adver...; Final magazine adverts; Final changes to adverts; Q2) How effective is the combination of your main ...; Magazine advertisements

Use links list!!!


2011 - QR code linking strands of package? HINT: easy + v useful for Q3/Q4 marks!  


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