Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 30 October 2011

CD/MAG AD: Editionalising

Just as we saw with DVDs last year (initial vanilla releases followed by special/collector's/ultimate editions; unrated version; director's cut), albums - especially best ofs - are increasingly sold in mutltiple versions. There's an example below, starting with a digipak and working up to a CD+DVDs set.

This is something you can be thinking of as you begin to think about the digipak + mag ad. The JoyDiv team from last year won plaudits from the exam board for adding a limited edition vinyl edition; you could consider this, or a 'bonus live DVD', without taking too much more time.
Other than researching examples of both digipaks and mag ads, the key to these is thinking of imagery early that you could then be photographing while out on your filming shoots (or even practice run-throughs), though you might also opt for a more abstract look. Just remember, your Eval has a Q about the links between your 3 texts.

Source for following article:

Rammstein ‘Made in Germany 1995 – 2011′ Retrospective Drops December 6


Rammstein are Germany’s most famous purveyors of subversive, industrial aggro and they are about to make fans incredibly happy, thanks to a career retrospective, dubbed ‘Made in Germany 1995-2011.’ The release is set to drop on Dec. 6 via Vagrant Records.
The retrospective will be made available in three different configurations, so you can choose according to your level of fandom for this enigmatic band, known for playing with fire and engaging in simulated homoerotic activity on stage.
The standard edition will feature the ‘Best Of’ album as a CD digipak, while the special edition will add the ‘Best Of’ remix album to the standard edition. If that doesn’t satisfy your hankering for noisy Teutonic rock, then you’ll want to seek out the super deluxe edition, which include the ‘Best Of’ album and the ‘Best Of’ remixes, along with three DVDs.
The DVDs will be comprised of the band’s full video catalog and all previously available “Making Of” videos, along with eight previously unreleased “Making Of” videos. The super deluxe edition will be encased in -what else?- a steel box and will come with a 240-page booklet. It’s an exclusive piece, as only 1200 copies will be made available in the US. Hello, collector’s item!
As if all of this wasn’t enough, all the songs and videos have been specifically remastered for this particular release.
The retrospective isn’t all that’s going on in the Rammstein camp right now. Rammstein’s new single ‘Mein Land’ is set to drop on Nov. 11. It will be available as a four-track set via iTunes, and will include an unreleased track, ‘Vergiss Uns Nicht,’ as well as remixes from BossHoss and Mogwai. It will also be accompanied by the Jonas Akerlund-directed video for the single. The video premieres on the band’s website on Nov. 11. So mark your calendars, stat!

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