Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 15 January 2012

MAG AD: dimensions

Conor asks: 'Sir, regarding the magazine adverts, what are the dimensions it needs to be? e.g does it have to be a full A4 page or can it be a smaller (but with the same information on it) such as the Charlie Simpson photo attached? It's just that I've taken some photos for the backdrop and put some great filters on them, but they can't be maximised much without the quality been drastically reduced.'

Answer: Ideally, dimensions to fit accurately the mag you're placing it in; and remember there are full page, 1/2 page etc ads (each carrying different prices - most mags contain details or contact details to find out, as ads, NOT cover prices, form the bulk of the publisher's income in most cases. Some groups last year produced a variety of ads, citing different page sizes for different ads. To show awareness of aud + institution you MUST be specific on which mag/s; where in them + what size; why (and price detail would be a good touch)

Look to last year's blogs for good examples 
So long as proportion/shape are accurate, at a push you can include ads that are scaled down - tho' again think about selling it as a half or 1/4 page ad. There's no need to print these off - so long as they look good embedded on screen thats the main thing

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