Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 9 January 2012

DIGIPAK: vinyl-style cds

Some of you asked about the vinyl-style cd used by the Joy Division group last year; I've been in touch with Jonny Hughes (recipient of the 2011 Media prize btw) and he tells me...

Hi Dave,

We bought the vinyl CDs from here. The label for the disc was done by making a template in Photoshop and printing it out on some general labelling paper.

The music videos are looking good so far this year - particularly like the Nine Inch Nails sample footage and two of the performance videos.


Anyway thanks again (and also for the Media prize)


Jonny Hughes
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