Kanye West's interactive video

I'll get round to a round-up post on video-centred apps that I've posted on multiple times; this is a linked but distinct topic: Kanye West has made his new video interactive - you can change the vocal and click to grab screenshots for Instagram (etc).
Here's what you see when you visit KanyeWest.com (as I did on 23.7.13):

The splash screen for KanyeWest.com in July 2013

I was reminded about this just now thanks to a MusicGuardian article, a great source of relevant news, interviews and features, specifically a blog post by Harriet Gibsone. She makes a great point about Kanye's new vid, which is exclusively available via his site (a pointer towards YouTube's grip loosening?):

As this video is streamed exclusively from West's website, it renders the viewer unable to fast-forward or trace backwards: Black Skinhead demands your attention

What I also noticed is that there's no attempt at any age restriction, or warning, yet the track features swearwords and racial terms. YouTube hasn't a great reputation for effectively limiting content to minors, but it does at least run age warnings/restrictions and censor some material.
[tbc]