Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 23 May 2010

Band blogs rise in popularity

By Greg Cochrane
Newsbeat music reporter

Noel Gallagher from Oasis
Oasis use their blog to give their fans updates on what they're doing
Amongst the host of nominations and categories announced last night [January 26] for this year's NME Awards, one recent addition catches the eye.
Whilst it perhaps doesn't hold the gravitas of say best international band, best new band or best album, the inclusion of a best band blog category recognises a significant shift in the way bands now communicate with their fans.
Blogging has become an essential part of an artist's publicity armoury, fondly looked upon as it essentially cuts out the middle man [otherwise known as the record company or management].
It appears almost every artist is taking advantage of this uncensored form of communication and jumping at the opportunity to screen videos, demos or in some cases merely highlight what they've had for dinner.

Teaser clips on web

The web is ever more important for bands marketing; in this case releasing a preview clip of a single: "Arcade Fire post teaser of new single" - 'Yesterday, the band posted teasers from both sides of the 12-inch vinyl single to their website.'