Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 23 June 2010

Britney vid + death version

While YouTube remains blocked at school embedding videos is problematic, but I'm hoping this Google page will work on your student accounts:

Once we've completed the denotation of the whole vid I'll add a post with a range of versions of this track, which has become something something of a cultural phenomenon (a meme if you want to utilise one interesting theory about culture!). For now, you could always revisit the strange death metal cover of this pop classic!

You can find an HD version of the original Britney vid on YouTube, much better for denotation, but obviously only available to you if working from home:

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