Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 23 June 2010

Feeding back on AS

I'd like you to discuss the following Qs/prompts (you can do this individually, in pairs, 3s or more) and then go up to JCs to record vox pops where you'll deliver your answers!
  1. What have you learned since starting Media Studies?
  2. Was it exactly what you expected, or have you been surprised in some ways by the work in Media?
  3. What do you think you have gained from the subject (so far)?
  4. What did you most enjoy? (you can of course provide multiple examples!)
  5. Has the way you view or 'consume' the media been changed in any way?
  6. (Assuming you would...) What reasons would you give someone thinking over their AS options to do Media?
You will be recording a range of vox pops yourselves over the next few weeks, for the IFEST work and also if you're working on the documentary of the Music Vid Day. You want to make sure you avoid...
  1. Reading prepared answers off paper
  2. Looking down, rather than at the camera
  3. Taking forever to form a sentence!
  4. Having the camera operator's voice at the same time as the subject of the vox pop
Basically, whether you're filming or being filmed doing vox pops, the aim is for a sense of spontaneity. So, even if you or your subject has been given time to prepare an answer, keep any piece of paper not just out of shot but simply away - ask 1 question at a time, and give yourself, or your subject, time if needed to re-read their notes then put these away and shoot!

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