Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 23 June 2010


You'll know how to do this by now; the key thing is to follow the instructions below precisely as regards the name/URL:
  1. Sign in to blogger
  2. Click on Create New Blog
  3. For name, type in your G324-sum2011-FORENAME-SURNAME
  4. For address, type in the FORENAME-SURNAME-MUSICVID, so it should appear as
  5. The layout tools have changed, so you'll need to ensure you make your blog wide enough to avoid problems with embedded video clips and Scribd docs [ask if unsure!]
  6. Once its set up, please email me straight away (so I can be your first follower!); I'll put up a links list for all when everyone has done this so you can look at, and comment on, each others' work, throwing your own ideas and reference points into the mix etc
  7. Once you've done this you can create a new post and quickly blog on what we've done at this early stage
  8. Our next step will be brainstorming the Codes and Conventions of music videos, so if you're finished while others are still blogging ask me for the handout that goes with this

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