Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 23 June 2010

TASK 4: Initial Cs+Cs

This is something we will return to frequently: a consideration of the diverse Codes + Conventions [which I typically shorten to 'Cs+Cs'] of music videos. This does not mean rules, but common elements seen in videos.
Furthermore, the Media Language used will be heavily influenced by two considerations:
  1. TARGET AUDIENCE
  2. GENRE OF MUSIC
You can use this sheet to help organise and keep your notes together; as time goes on you may find yourself thinking of examples at odd times and places, and this should help to pull together any scraps of paper you may have noted these on! There will be a separate, much more detailed, framework issued later for analysing particular videos.

The actual task here is to make a start brainstorming some examples of things you often see in music videos (Cs+Cs) and, if you can, thinking of an actual example to back this up.
If you think back to the AS coursework, you may remember how useful it was (to those of you who did!) to have taken detailed notes from your classmates' examples, and any that I bring up - this will help you avoid having to work all this out again on your own in a few months time!

12C have made a start with this; the 1st point we raised was the expectation of fast-paced editing; short takes, often cut to the beat (or to a guitar riff). We looked at an example of this: thrash metal band Megadeth's Peace Sells ... But Who's Buying (see it on YouTube - note: contains flashing images)

Common Codes n Conventions of Music Videos Basic 2col Notes Sheet                                                            

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