Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 1 July 2010


I've already briefed you on this, but here's a breakdown of what we do through to the end of summer term (with more detail on each aspect to follow in separate posts):
BRITNEY VID: Each group is now responsible for doing an initial edit of their footage; sequencing the shots as they appear in the video, + working through any additional footage to use in a blooper reel and for the documentary being produced by 12C. We need to appoint a pair/trio to take responsibility (and credit!) for editing the final video + producing one or more text-led variations. 12C will be focussed on producing their
IFEST: We have been asked to produce media texts documenting the day, so will work on two (if anyone has a particular interest and wants to, you can add to this: radio, newspaper, website etc): a documentary + a blog. We will discuss + negotiate the style of the documentary. Everyone, working in pairs, will pick out at least one aspect of IFEST and produce a short filmed piece, blog article + photos on this. Again, we need to appoint editors.
PRACTICE PITCH: Everyone submits an MP3 of a track, with 2 paragraphs on this on their blog; we'll assign everyone a track randomly (including some I'll throw in, + John's!), and work towards presenting a pitch, following research, on what you'd so for this in terms of producing a music video.
BLOGGING! - This is the start of your A2 work so strive to ensure you are blogging on all this work!

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