- the research + planning
- the production process
- evaluating the final product + outlining the learning that took place
To research + present your findings on the conventions of a sub-genre, then to pitch an achievable idea for a short (30secs+) music video reflecting several these (and possibly challenging some); agree on one idea and film/edit - all within 7 days!
THE INITIAL RESEARCH
|Genres are complex, constantly evolving concepts|
THE VIDEO-BASED RESEARCH
View at least 10 videos, taking initial notes. Work back through these so that you can convincingly evidence the major conventions by citing multiple examples for each convention you claim. Provide a detailed post on the media language involved in ONE individual video, indicating as you go how un/conventional the media language (camera work, editing, mise-en-scene) is for this sub-genre, and noting any intertextuality and links to other genres and texts. Take plentiful screenshots as you go.
Summarise your findings in a vodcast. You should consider using an ident to brand your vodcasts if you haven't already (you could use one from your AS work). If possible, use moving image clips as well as screenshots, and ensure that titles are used where appropriate to help the audience follow your points.
We'll discuss to what extent these three sub-genres are distinct as we view your vodcasts.
Detail and sell an achievable idea appropriate for this sub-genre. As a group, plan, resource, film and edit, making sure you continue to note new tools within FCPX that you hadn't previously used, and noting significant insights gained as you go throughout the process.
Reflect and evaluate!
By this stage you'll be ready to put together a more comprehensive vodcast of the general codes and conventions of the music video format, working as a group (we'll consider some further examples as a class to help with this). This is a key point for marks in both the Research + Planning and the Evaluation - and the exam.