Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 2 October 2012

Metal sub-genre challenge

Remember before embarking on this that you need to clearly blog on all 3 levels of this:
- the research + planning
- the production process
- evaluating the final product + outlining the learning that took place

THE CHALLENGE:
To research + present your findings on the conventions of a sub-genre, then to pitch an achievable idea for a short (30secs+) music video reflecting several these (and possibly challenging some); agree on one idea and film/edit - all within 7 days!

THE INITIAL RESEARCH
Genres are complex, constantly evolving concepts
Using at least three sources, outline the history of the genre and its major features. This means the early and major bands/albums and associated record labels; significant events (eg tours, festivals); any clothing code (are fans a recognisable sub-culture?); definitions of the genre and views on it (you could include here any views on the concept of sub-genre and what factors decide whether a genre is generally recognised or accepted, plus any theories you come across tied to genre). Is it mainstream or niche - and has this changed over time? Is there any basis to outline a core audience? Have there been any controversies linked to the genre? [These are just a few of the things you should be knowledgeable and aware of when it comes to your full, final production]

THE VIDEO-BASED RESEARCH
View at least 10 videos, taking initial notes. Work back through these so that you can convincingly evidence the major conventions by citing multiple examples for each convention you claim. Provide a detailed post on the media language involved in ONE individual video, indicating as you go how un/conventional the media language (camera work, editing, mise-en-scene) is for this sub-genre, and noting any intertextuality and links to other genres and texts. Take plentiful screenshots as you go.

THE VODCAST
Summarise your findings in a vodcast. You should consider using an ident to brand your vodcasts if you haven't already (you could use one from your AS work). If possible, use moving image clips as well as screenshots, and ensure that titles are used where appropriate to help the audience follow your points.
We'll discuss to what extent these three sub-genres are distinct as we view your vodcasts.

THE PITCH
Detail and sell an achievable idea appropriate for this sub-genre. As a group, plan, resource, film and edit, making sure you continue to note new tools within FCPX that you hadn't previously used, and noting significant insights gained as you go throughout the process.

THE END
Reflect and evaluate!
By this stage you'll be ready to put together a more comprehensive vodcast of the general codes and conventions of the music video format, working as a group (we'll consider some further examples as a class to help with this). This is a key point for marks in both the Research + Planning and the Evaluation - and the exam.

10 comments:

  1. http://en.allexperts.com/q/Heavy-Metal-2854/sub-genres.htm

    ReplyDelete
  2. http://www.thehistoryofmetal.com/images.html#sub_index

    ReplyDelete
  3. http://www.anus.com/metal/about/genre/images/metal_genrology.png

    ReplyDelete
  4. http://heavymetal.about.com/od/heavymetal101/a/101_history.htm

    ReplyDelete
  5. http://www.uncontrollednoize.com/web/smf/index.php?board=7.0

    ReplyDelete
  6. http://www0.epinions.com/content_3812991108

    ReplyDelete
  7. http://heavymetal.about.com/od/heavymetal101/a/101_history.htm

    ReplyDelete
  8. http://www.metalcrypt.com/genres.php

    ReplyDelete
  9. http://www.ultimate-guitar.com/columns/general_music/subgenres_of_metal.html

    Ultimate- Guitar (guitar tab website)'s guide to the subgenres of Heavy Metal.

    ReplyDelete
  10. http://www.pinnastorm.com/?p=1069

    Pocket guide to heavy metal

    ReplyDelete

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