Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 13 December 2010

Look at other schools' blogs+videos

I've got links with several centres across the UK whose students are following the same briefs as yourselves. You'll recall how vital audience feedback is for coursework; this is your chance to give some considered, constructive feedback on these students' productions, with the knowledge that this will enhance your own prospects of getting reciprocal feedback.
Give some due thought to this, and phrase any critique you may have in a manner you'd be happy for someone to comment on your own work. Discussing aspects you think could be improved/developed is fine, tho' don't forget to note anything you like too!!!
Some students include specific questions on their blogs; have a read before viewing or commenting.

There's a lot you can pick up from others' blogs. This is a good example, a bit of ingenious innovation from some students at a school in Kent (watch the YouTube vid): (Feel free to add comments to posts other than the final cuts)

You can access a range (8) of group blogs at - each group has included specific questions they'd like addressed in their posts.

6 more music video productions:


Some very interesting work amongst these - should give you a clear sense of the standards you've got to meet ... and beat!!!

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