Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 21 January 2011

Commentaries on vids

Just posting on As cwk blog, and included the vid below; not music vid I know, but same principle: a simple but effective way to include multimedia is to add your own commentary to a vid you find relevant to your production. There are other points in the post about describing research and layout/design of posts you'd benefit from reading too; I'll re-post it here adding the 'read more' tool (the 2 broken lines icon in blogger post editor) so you can choose to read it all or not!

Will has done an excellent post on Halloween, worth sharing as a good example! It combines denotation with wider analysis, and evidences his wider reading whilst also incorporating some multimedia aspects and reflects on how this might influence his group's production. See it here.

Good as it is, there is scope for yet further development! What could enhance this already excellent post?

  • specific stills from the opening to demonstrate some of the detailed denotation of shots, effects, characters etc - I've included 2, from googling (don't have the DVDs to hand), showing how the blue tint was employed in the original and remake
  • a YouTube vid linked to this topic
  • even more additional reading/further resources hyperlinks
  • set out points on 'how this film influences our production' in some combination of a different font/colour/indenting etc (Will has already denoted the quotes by both indenting AND changing the font)
  • an individual or group commentary recorded over the footage of the opening (I've embedded an example of this below)
  • discuss the remake, and the idea of film as 'franchise', comparing box office/budgets and sampling some reviews
  • also worth mentioning here how good the feature-length documentaries, both available to you, American Nightmare and Going to Pieces are on this film, with director John Carpenter featured prominently in both
Let me stress, nobody expects you to go to such lengths with every post; these are just ideas on how you can make your posts so damn good future students will be finding them from googling, and quoting from YOUR analysis!!!

Its also a good think to reflect a little on HOW you found your information/resources. When I looked for images, my first search was "halloween blue tint" - this didn't bring useful results. One brief ponder later I extended this to "carpenter halloween blue tint" and, hey presto, lots of useful results!
When I looked for YouTube vids, I tried "halloween opening scene", which immediately brought good results ... and some unexpected but useful links too.

So, here's the opening of Halloween (and more) with a fan commenting over it:
This one is a fan's own version of the iconic titles
The remake's opening is in there too; here's the link, but I'll skip embedding this given the language included!

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