Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 24 January 2011

Feedback on blogs so far

I've been adding plenty of comments and talking to each group (shall see all today), but here's a few points that keep coming up:
  • PODCASTS: keep up with the weekly podcast; don't ignore these because you're doing vids/vodcasts. A simple weekly update/what's next is fine for a podcast, where a vid/vodcast will be focussed on a specific issue
  • LINKS LISTS: also to highlight multimedia, provide several links lists
  • RESEARCH: some of you have done highly detailed posts on certain aspects; few are providing clear summaries. Its key you show you've researched the band and their vids plus the genre and its conventions. Overall, that should be 5 vids individually plus 5 vids as a group, so totalling 15 as a pair or 20 as a trio. Don't go OTT on individual vids, but do provide a clear summary of the codes + conventions you've observed AND ...
  • INFLUENCES: be explicit on how research has influenced your idea - DO LOOK AHEAD TO THE EVAL Qs!
  • VODCASTS: genre/band conventions are key; this makes for an ideal vodcast. Aim for 3+ vodcasts as a group, most likely band/genre, audience, casting
  • AUDIENCE: any media work that fails to address audience specifically and precisely is seriously flawed! Emmie/Megan have an excellent eg of practical aud research to back up their target aud. So long as you're clear on your genre and target aud each group could/should do something similar, having created questions and stimulus material (might be vid clip; pics; the track itself - perhaps using mobiles)
  • EARLIER WORK: many of you haven't utilised the earlier work from lessons on music vid; Elizabeth's is a good example of a blog which does! This still needs an overall summary of conventions observed and influences on production, but the Lady Gaga post is a good example
Remember, the fundamental principle is that your research influences your planning; keep evidencing and making explicit how this is so.

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