Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 13 January 2011


I've embedded below a grid showing where each group is saving and editing their filmed material. You can do general viewing, research, blogging work on any free machine, but these are the only Macs you can upload to + edit on. This is to try and ensure you have the best possible chance of getting a free machine to work with in frees etc. If we get the stolen Macs replaced in time we can adjust this.
You can see I've set aside four Macs for A2 - Mac3 has the latest OS on and iLife 09, so can recognise HD footage. The other 3 highlighted will shortly (no definite date yet, and you will find the Mac has to be taken out for up to a day to get the upgrade done) have the new OS plus iLife 11 to enable working with HD footage.
In terms of practice footage to compare HD + standard mini-DV, use Mac3 for now and copy your footage across when we get the other upgrades sorted.
I'm also hoping to get at least one copy of software to enable screen recording (eg to walk through how you used software) installed soon; I'll confirm when this is sorted.

Please make sure you pass on all rough cuts, sample scenes etc (with appropriate titles to clearly identify what it is and who by) to me as full quality .mov files (NOT project files - ie, export them!!!)

F6 mac grid JAN 2011                                                            

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