Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 18 January 2011

Online comic

You might be interested in the comicbook series published online by Mr Wozencraft Jr.! In itself an illustration of how digital media continues to open media markets to Indie operators - the Dundee-based publisher DC Thomson (see wiki - an interesting company with a rather oddball history/outlook well covered in a variety of books) has had the UK comics market (US imports aside) sewn up for decades. Without the possibility of low-cost digital distribution/exhibition (and marketing) this would remain unchanged, given the high costs of printing, marketing and distributing a new comic book (in Media "barriers to entry" are one aspect borrowed from Economic thinking when considering media industries)
Remember, what you're currently engaging in would have been very different just a decade ago: you can create sophisticated, multimedia-rich blogs and self-publish your film work through YouTube, marketing it through the likes of Facebook (getting audience feedback as you go the same way, by inviting students from other schools to look and accessing strangers worldwide by posting on targeted forums too), even create and burn your own professional-looking DVDs! All very different from when Media coursework involved cumbersome VHS cameras and computers with less processing power than a typical contemporary mobile phone!!!

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