Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 22 February 2011


A little light relief/insight into the burgeoning impact of the postmodern aesthetic and the growth of new media brands outside the old media networks...
The 1st of these gets a little crude towards the end; sev examples here of another growing trend, building on the tradition developed by Weird Al Yankovich, but in 2011 operated as en entirely online operation - spoof/parody vids, in this case from the 'barelypolitical' YouTube channel, which uploads weekly comedy updates.
If you happened to be doing a Backstreet Boys vid, you might be interested in the BB ref in the Bieber spoof...

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