Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 8 March 2011


I'll cross-post this on the prodeval blog; useful piece from Germaine Greer, legendary feminist, about 'what art is'; a snippet:
A week ago I confused 1,500 sixth-formers by attempting to answer the non-question: "What is art?" The students found a lot of what I said surprising. I hope too many of them didn't ditch their portfolios and start new ones on Lady Gaga, because I rather think their teachers found what I said even more confusing than they did.
What is art? Art is anything an artist calls art. An artist is someone who makes or does something she or he thinks of as art.

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