Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 13 March 2011

MP3 killed the album?

An extract from Pitchfork.com's rundown of the top 100 albums of the 1990s; are they right to say the album is dead ... do YOU still get/listen to whole albums, or listen to single tracks outwith the context of the album they were released in?
001: Radiohead
OK Computer
[Capitol; 1997]

The end of the 90s will be seen as the end of the album. The rise of MP3 technology and file downloading returned pop music consumption to collective pre-Beatles mindset, where songs are judged as singles. Radiohead's Kid A and Amnesiac were shallowly criticized as B-side collections because they were downloaded and assembled as such on home computers. "Treefingers" and "Hunting Bears" were torn apart, not a piece of a 60 minute or so record, but as worthwhile 34-minute download times (this, remember, was right before DSL/Cable). The resurgence, and arguable final entrenchment, of manufactured Pop Stars by their handlers over supposedly more artistic fare-- and more importantly the acceptance of such common pleasures by critics-- razed the significance of the complete album. Which is why OK Computer , and it's Best Albums Ever companion Loveless , eternally top these polls: somehow we doubt we'll ever see their like again.

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