Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 4 April 2011

Spoof vid eg1 Whitesnake Here I Go Again

Seen as the epitome of hair-metal absurdity (albeit with some decent tunes) David Coverdale (nicknamed Percy by Led Zeppelin's Robert Plant, who he's widely seen as copying) and his band Whitesnake provide a neat template for the hair-metal vid: manly men (with 'girly' hair) with serious expressions, hot car, hot lady, a bit of smoke...

Here's the original, followed by a spoof...

Is the following really any more absurd?!

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