Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 28 June 2015

Fan-made vids: MGMT's Kids

I've raised this in a previous post, but its worth flagging up.

This is the fan-made vid for MGMT's "Kids", fast-approaching 40m YouTube views, that Sam mentioned, and an example of what is likely to be a growing trend: bands using fan-made vids directly for their promotional/marketing value, and their convenience as a means of building a relationship with the fanbase. You can read more about this here.
At the time the article was written, this video had racked up 10 MILLION hits on YouTube alone...

You can debate the virtues or otherwise of the fan-made video, but it certainly struck a chord, despite the existence of a strikingly weird official video - compare the two below...


By August 2015 this video had racked up 50 MILLION hits, and creator J Salmon has smartly embedded links to other work of his - picking up 8k subscribers in the process


Remarkably, the official vid has 2m fewer hits to date!

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