Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 9 June 2011

Barack Obama in Ireland vid

Spotted this in Roy Greenslade's blog: http://www.guardian.co.uk/media/greenslade/2011/may/23/barack-obama-ireland
Worth watching as...
  • its postmodern (surely shades of 'Road to Amarillo', not to mention this vid); intertextually rich
  • primarily conceived as a viral vid (tho' also to spark iTunes sales?)
  • interesting from perspective of representation (and you should be thinking carefully of how, consciously or otherwise, you've represented yourselves in terms of regional identity, age, gender, sexuality, social class etc): entirely stereotypical, or perhaps satirising some stereotypes?
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