Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 13 June 2011

V USEFUL MUSIC VID BLOG

There are a range of highly useful posts at the Beauchamp College Media blog; see http://beauchampcollegemedia.com/category/music-videos/ and http://beauchampcollegemedia.com/2011/06/11/guardian-music-power-100-did-jeff-bezos-sing-hallelujah-was-that-him/ plus http://beauchampcollegemedia.com/category/promotion-of-music/

Video Analysis Sheets

Use these sheets to help analyse your selected video. The first has a guide on the sort of things you need to discuss in your analysis, the second has just the analysis sheets. Right click and save. Music Video Analysis … Continue reading
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Analysing Music Videos

Analysing Music Video: What Does That Mean?  Analysing Music Video word Analysing Music Video pdf For the first part of the Promotion of Music coursework you have to analyse one music video of your choice and discuss how it appeals to its … Continue reading
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Important Film Terms

Some Important Film Technical Terms Some Important Film Technical Terms word Some Important Film Technical Terms pdf Shot Types Very long shot/wide shot A shot in which figures appear small in the landscape. Often used at the beginning of a film or … Continue reading
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Shot types

The building blocks of moving image are the shot types and frames. As well as being able to recognise the shot types you need to comment on the effect. Sh o t Types shot types Camera Movement
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Music Video History and Development

Music video isn’t that new, in fact they’ve been around since before films could have sound. Some performers would project images onto a screen as they played live, these images would then reflect the themes and emotions of the music … Continue reading
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Intertextuality: Pastiche and parody

Pastiche and parody are both examples of INTERTEXCTUALITY. Intertextuality is the defining of a work’s meaning through the understanding of other texts. Look at this example from the Simpsons. It’s meaning is made when you understand that it’s a reference … Continue reading
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Example Music Videos

A range of music videos to analyse or take inspiration from. They don’t reflect my taste in music whatsoever except perhaps the Justin Bieber. Only joking, though interesting that I can’t even type his name without doing a little sick … Continue reading
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Hip Hop Videos

Here’s a range of Hip Hop Videos. It’s in loose chronological order but certainly isn’t a history. It’s more useful for looking at representation. How are women represented in the videos for instance? http://www.youtube.com/watch?v=mHS7pU-gsI4
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Example Music Videos Part II

More videos.
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Mise en Scene and Music Video

Mise en Scene and Music Videos Word Mise en Scene and Music Videos pdf Mise en Scene and Music Videos Mise en scene is a key concept in Media Studies. It’s a French term and means ‘putting into the scene’. It was … Continue reading
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Example Music Videos part III

More music videos.
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Features of Music Videos – Andrew Goodwin

Andrew Goodwin’s 6 Features of Music Videos In His Book Dancing in the Distraction Factory Andrew Goodwin points out characteristics and features that can be found in music videos. Looking at a selection of music videos which can be recognised? … Continue reading
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Promotion of Music Assignment

Assignment 1 – Promotion of Music For this assignment you’re going to analyse music videos and how they appeal to audience and then plan and present your own music video for a target audience. You’ll also have to explain your … Continue reading
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