Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 4 July 2012

Denotation of BritVid

We'll start by denoting the opening 9 shots of the BritVid as a class, then individually or in pairs you'll each work through an aditional 30sec chunk so that we cover the entire 3:54 of the vid!
You'll be given a hard copy of 'Hitting De-Notes', though you can download and type if you prefer. Hard copies of the general denotation template are available, though you can also download it below and type.

HITTING DE-NOTES…denoting Britneys 1st 9 shots BLANK                                                                                                   

Denotation Template                                                                                                   

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