Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 2 August 2011

Deathcore vid eg: Suicide Silence

A brief post - SamB posted on this one.
NB: THE VIDEO IS VERY VIOLENT

TRACK: YOU ONLY LIVE ONCE
YEAR: 2011
GENRE: DEATHCORE
MAIN AUDIENCE: Male, 15-24; extreme metal genre fans



A performance vid with some aspects of narrative tied to the violent lyrics.

I really like some parts of the editing: cutting the singer in downwards motion to match up with the down-tuned aggressive riff works very well to generate a visual sense of kinetic energy to go with the audio.

The violence itself is of a highly postmodern nature: some standard porn-style cliches (busty blond firing a gun) mixed with Daily Mail fantasy of such antisocial folk as the tattooed-metallers of the band getting their comeuppance from decent, hard-working middle-class people, and a mix of young and old taking their turn (commutation test: if it was only young people firing the guns, would this video ever be screened?). Nice line in self-depreciating humour when the vocalist(?) takes his turn ... and falls back, in a very unmanly fashion, with the kickback of the gun.

Its also another example of the common linkage of metal and horror, with the band effectively posited as zombies in this gore-filled vid (think Rob Zombie: metal singer to Halloween-remake director)

Here's a behind-the-scenes vid:
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