Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 2 August 2011

Prog metal performance vid: Periphery

This one was posted on by ConorO.

ACT: Periphery
TRACK: Jet Packs Was Yes!
YEAR: 2010
DIRECTOR: Eric Haviv
GENRE: Prog metal
MAIN AUDIENCE: male 15-24; significant female 15-24 appeal?



Its cliched - and useful for it!

Smoke machine; black, white, blue predominant colours; fairly basic lighting, with side light at times appearing as moon-like; great variety of shots to keep vid moving; use of slo-mo to dramatise performance.

What really caught my eye was the disconnect between the singer's stylings and the actual vocals: he was prancing about like a thrash metal (eg Slayer) singer, not the soft-rock, Evanescence-like singer he is!

Frequent movement on the shots helps create that sense of dyamism, and subtly connotes live performance/gives the staged performance a vital touch of realism (or verisimilitude).

The additional footage is simple but effective: a graveyard at nighttime. All very gothic!
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