Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 15 September 2011

CONVERGENCE Bill Bailey: The AS-A2 missing link

Do you recall the concept of convergence from your AS work? (search for the relevant posts in BritCinema blog)

The traditional lines of distinction between the media (press, broadcast [TV, radio], cinema) are fast-disappearing as digitisation takes hold. And the music industry is no exception.

The Guardian is a newspaper. Simple.
Only its also a website.
With a lot of podcasts/streams (radio).
And video (TV)., including music video.

Music is available all over the web, not just via the record companies themselves. The 'Vevo Revolutionaries' article I highlighted from this week's Media Guardian centred on a chief executive of a major online music company, with the backing of most of the music majors, who argues that increasingly money will be made not from seling copies of music but from streaming it and playing adverts (or charging subscription).

The Guardian is not a record label. But music video content such as the following makes money through the advertising that accompanies it.

(Bill Bailey's cover of Gary Numan's Cars)


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