Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 17 October 2011

Blog schedule for end of this week (21st)

BY THE END OF WEEK 7 (17-21ST October) you should have blogged on:

THE COURSEWORK TASK

ASSESSMENT CRITERIA

YOUR FAVE VIDS + EG OF VID YOU CONSIDER WEAK

ALBANIAN VIDS

Use the summary blog posts on MusiVidz to help with this: http://musividz.blogspot.com/2011/10/what-you-should-be-blogging-on.html

http://musividz.blogspot.com/2011/07/homeworksdeadlines-through-to-end-of.html

http://musividz.blogspot.com/2011/07/a2-media-story-so-far-2-weeks-in-what.html

EARLY IDEAS (IDEA1 etc)

PRACTICE PICTHES (when you were given lyric sheets + tasked to pitch an idea for that track)

MINI-VIDS + LEARNING (planning, shoot, edit, working in group etc)

BRITNEY/MUSIC VID DAY + LEARNING

CENSORSHIP

FISHEYE LENS

GOODWIN

DIRECTORS IN MUSIC VID

REPRESENTATIONS OF WOMEN (Perry v Gaga v Madonna etc)

INTRO TO FCE

YOUR CONSUMPTION OF MUSIC VIDS (How/where/with what do you access/view music vids? How often? What range/variety [age/genre etc]? Have you bought any DVDs of music vids, or bought singles specifically for bonus vids?)

x15 SAMPLE VID ANALYSES – each to include the 6 bits of info indicated on blog egs

YOUR SUMMARY OF Cs + Cs FROM VIEWING THESE

PAIRED VODCASTS

LEARNING FROM OTHERS’ VODCASTS (to be viewed Week7)

[VIDS DISCUSSED IN CLASS – D.Mode, S.Kingston, Prof Green, Suicide Silence etc]

VIDS + MORE DISCUSSED ON MUSIVIDZ BLOG (convergence, Lady Gaga + ideology, new media, Rihanna/censorship, MOBOs, Streets’ anti-vid etc)

CLASS VID PITCH + OUTCOME

CLASS VID R+P/SHOOT/EDITING

LOOK AHEAD TO EXAM DCRUP TOPICS + YOU SHOULD SEE WHY ITS SO IMPORTANT TO KEEP A DETAILED LOG OF FCE LEARNING, + ANY DRAFTING FOR CWK MARKS

YOUR EDIT + DECONSTRUCTION OF THIS (denote + discuss why you used certain tools/edits/shots)

SUMMARY OF LEARNING FROM CLASS VID

IDEA1 etc (if not already included)

REMEMBER: YOU CAN CHANGE POST DATES TO CREATE A MORE LOGICAL ORDER!

MY COURSEWORK PITCH + FEEDBACK [sep post on research for this if you wish]

GROUP FORMED!

OUR PRODUCTION PROPOSAL: INITIAL OUTLINE

GROUP BRAINSTORM OF IDEA

APPLYING ASSESSMENT CRITERIA TO A 2011 VID

APPLYING ASSESSMENT CRITERIA TO A 2011 BLOG [reflect on what YOU learned from both of these, perhaps including knowledge, resources or blog ideas]

OUR PRODUCTION CO

ARTIST HISTORY + AUDIENCE [sub your artist name for ‘ARTIST’!]

ARTIST EXISTING VIDS

ARTIST PROFILE IN 2011

ARTIST ONLINE/CULTURAL FOOTPRINT [these last 2 could be as 1 post. You have to justify target aud, so keep updating these – as a sep post AND then adding info to these/this post/s. Song used in X Factor, ad, Simpsons, movie … etc Fansites, ezines etc? YouTube channel? Viewing figures on YouTube? Recent re-releases, maybe Greatest Hits? Touring? Tribute band/s? Impersonators?! Ad campaigns/sponsorship deals?]

TRACK LYRICS + BACKSTORY (if a cover, you need to explore original inspiration. Chart/sales figures? Wider use [film soundtracks etc]?) Detail any different versions.

TRACK/ARTIST RECORD LABEL (Brief profile of the label – history, genre/s of music, current status [owned by a major? subsidiary]) Remember, you need to provide evidence of having contacted the rights-holder for permission to use the track. The response is essentially irrelevant, its simply required that you evidence having asked.

TRACK ORIG VID

TRACK SECOND LIFE: CYBERSPACE IMPACT [covers? Thoroughly search YouTube vids + viewing figs.]

HOMEWORK FOR FRI 21ST (13C) or THURS 20TH OCT:

List the 10 most useful things you’ve learned to date, and …

The 3 things you’d most like to learn now about music vids

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