Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 23 October 2011

Fisheye + pomo eg: Monster Magnet's Powertrip

Good eg of fisheye at work in this 1998 vid, but also highly postmodern: signifiers of 70s glam as well as modern bling-based R+B and the pimp posturings of many rappers

This is meant to juxtapose the band as authentic but with a sense of humour.

For me it actually screams insincerity - a corporate poodle using a glammed-up, high budget vid to promote the brand message that they're above ... glammed up, high budget vids

Another reading in this - the women sat around the floor seem to me to form an intertextual reference to the classic Electric Ladyland album cover (Jimi Hendrix Experience) from 1968, which I won't embed (for obvious reasons if you're familiar with it)

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