Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 10 October 2011

Mon 10th Oct - FINAL POINTERS!

You may be reading this while final files are being gathered in, or before the lesson - do re-read the earlier very detailed posts.

You have 2mins to pitch (this will be strict to ensure time for feedback).
You will then have a 2min Q+A (time may be reduced if we're slow to get started). EVERYONE will have to ask a question about at least one presentation - here's some sample Qs you could consider (but also respond directly to the contents of the pitch and your own thoughts!):
  • how did Britney/MiniVid/class vid influence planning? did these create any ideas for editing FX for example that you haven't yet outlined?
  • do you think there’s enough variety to sustain aud interest over repeated viewings?
  • what would constitute the ‘shooting appropriate material’ from markscheme?
  • any factors which would problematize reshoots?; have you applied any lessons/learning from your AS experience?
  • what further decisions do you need to take at this stage? 
  • what’s been the biggest single leap you’ve made since starting to think of + research/plan ideas?   [this could be a difficult one to answer under time pressure!]
  • in one sentence, what makes you think this will be THE best project/why should others work with you on this?)

Take any remaining time to gather your thoughts, read through notes, and really try hard to maximise the eyeball time with your audience.
Remember, your task is sell your idea and persuade others to work with you!

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