Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 1 November 2011

COMPANY BLOGS: Style notes

Just been looking at one example of a newly launched company blog; some quick pointers:  
look at it as an actual record co/music vid producer blog, not a student blog, and write accordingly; ie add text gadget under blog title where you say '[company name] is a music video production company launched in late 2011 by [names] Our first commission is to create a new music video for [artist/track], and you can follow the story of [company name]'s first production right here, including exclusive behind-the-scenes footage and occasional vodcasts!'
BRAND IT - create a company logo, no matter how simple, and use the template tool in the blog's settings to add this as a background to your blog

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