The drummer's face is less important than his instrumental prowess. Note too the low-key lighting, customary for rock/Indie (glossy, high-key for pop)
Its one of the most immediately apparent Cs+Cs of m.vids: the focus on the lead singer, through frequency of shots plus framing. The Evanescence What You Want (embedded below, but you can also watch it sans ads at http://loudwire.com/amy-lee-interview-evanescence-return/) is a classic example:
Whilst we get a few shots (MS through to LS) interspersed of band members, often at high angles which obscure their faces and put the focus on their instruments, we never go more than a few seconds without seeing the singer, Amy Lee. She is mainly shown in CU to MS, though some LS included to highlight the band and the excited crowd, a key ingredient in many performance-centred vids.
|Predominately CUs to MS of the singer, tho' some LS/MLS are framed to show aud/band|
|Fans + band both in shot, tho' note the central framing of Lee|
THEORY LINK: The Uses + Gratifications model; especially relevant to discussions of AudienceBand branding is a matter of balance though: a band who are exclusively linked to the image of a singer may suffer issues of credibility. So, while the looks and body of Amy Lee are clearly strongly highlighted throughout this vid, we do, towards the end, see the other band members briefly enter this fictional part of the vid (whether concept or narrative I couldn't say without studying the lyrics).
|These sequences are linked by helicopter shots of a city at night: connotations of Gotham City?!|
Another band whose vids showcase this tension between highlighting the most marketable component of the band whilst striving for the credibility so critical within the broad rock and Indie genres: Guns 'n' Roses. At their 80s/90s peak, every band member was world-famous, but now its become the sole property of the original singer, W. Axl Rose. Its fascinating to see how 'the band' came back into focus over the years as the marketeers tried to balance out the need to foreground Rose with the need to convince fans that this was a tight unit, a credible, authentic band. One of the iconic images of their ealrier period was of guitarist Slash guitar soloing on a mountain top, seen through a helicopter shot, part of what was then the most expensive music video ever made, November Rain - their videos had to reflect the exceptional fame and standing of the band members, not just the singer.
|Heteronormative: crude male gaze|
|Thats Axl on the TVs...and Slash the passed-out bum outside!|
ALWAYS look out for and give consideration to the use of looking/gaze in any vid, including your own!!!
Here's an interesting example of how a vid can be used to signify the personal disclocation of a singer, through the prism of Beavis and Butthead...