Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 13 November 2011

M.LANG: RATM smash genre conventions

Bizarre, but clever, bit of countertyping from godfathers of industrial Rage Against the Machine: a new vid for Mein Land in which they appear as happy-go-lucky surfer dudes, in the style of the Beatles, Monkees or Beach Boys, 3 60s bands whose film and TV work contained proto-vids.

This then is yet another option for this brief, and for working within this format: completely playing against type and expectations in a postmodern fashion. Towards the end the footage switches dramatically to more familiar territory; as it features some limited nudity in the final minute I won't embed it, but you can see and read about this Jomas Akerlund vid here:

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