Rickroll internet phenomenon
|Astley rickrolling the Macy's Thanksgiving Day Parade, 2008|
On November 27, 2008, Astley himself participated in a live Rickroll during the Macy's Thanksgiving Day Parade while the Foster's Home for Imaginary Friends characters were singing "Best Friend", the theme from the 1970s TV series The Courtship of Eddie's Father. Midway through the song, Astley emerged from the float and began to lip sync his signature hit. At the end of Astley's performance, Cheese (a character from Foster's) shouted out "I like Rickrolling!".
Despite the video garnering millions of hits on YouTube, Astley has earned almost no money from the meme, receiving only US$12 in royalties from YouTube for his performance share.
And here's the video in question... (nearly 42m intentional views at time of writing!)