Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 5 March 2012

DIGITISATION: Kurt Cobain resurrected

2 egs of how Nirvana continue to be virally marketed (even if unintentionally), and continue to find new audiences..
Kurt Cobain the iPad graphic novel
Cobain's vocal track, isolated from the music, has gone viral (have a listen below, 1 of 4 embedded with the article, its quite spooky, and really quite brilliant)
Your music vids are intended to be means of keeping interest alive in and generating new sales of existing tracks - all part of the upside of digitisation which the record co's seem to largely ignore while they incessantly moan about piracy

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